Jurassic Marketing’s Tricera-talks

Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.

The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing strategy that entertains while promoting, making their business the talk of the event. Thrill in the tales of their curious journey and how an absurd idea can unleash endless opportunities in themed marketing.

Appreciate the clever blend of dinosaurs and direct mail in creating a lasting brand impression. Starting from a dinosaur-themed PowerPoint presentation, the marketing strategy evolved to exciting giveaways and promotional items that truly roar! Stuffed dinosaurs, dinosaur-themed thank you cards, and a Jurassic Marketing book - they succeeded in making marketing fun again.

In wrapping up, the hosts insist on the importance of balancing creativity and maintaining concise core messaging. They also entice listeners for future episodes discussing high-ticket sales, masterminds, evolving consumption landscapes post-COVID and of course, more on dinosaurs! Tune in, whether you're a marketing enthusiast or a dinosaur lover, for an engaging listen.

In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, and how this involvement transitioned them from simple reporters to enthusiastic fans and advocates.

The episode grants listeners an intriguing, unrestricted gaze into the challenges and rewards of sports reporting. Justin and Kevin discuss everything from the process of acquiring media credentials to the unexpected revelations in the world of live sports reporting. They lucidly illustrate their journey, including trips to home games, the Big Ten tournament in Minneapolis, and the journey to the grand Final Four in Cleveland.

This podcast episode lays bare the art and strategy behind sports marketing. Discover how sports events and media coverage intertwine and the implications for both small media organizations and universities. Packed with revelations about sports journalism and business, this episode of the Profit 911 Podcast is a rewarding listen for fans of basketball and business enthusiasts alike.

Delve into the broader conversation about how to exploit social media traction optimally and appreciate the perks accompanying business. Immerse in the captivating discussion on our encounters at national championships, the fascinating behind-the-scenes activities, and how our experiences were transformed into social media success. Also, learn about the profound influence of AI-generated content, and the growing preference for exclusivity.

Ultimately, venture into the business realm of college sports programs, and comprehend how to significantly boost revenue through optimization. Enhance your business knowledge and unearth the symbiotic relationship between sports events and business strategies in this episode. Don’t miss out on this insightful exploration of sport, business, and everything in between!

Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.

If you have been following the evolution of Profit 911. you know we have now heavily themed our company with dinosaurs. In this episode, Justin takes a step back and explains why and how this came to be as well as the impact that has happened since.

Justin & Kevin discuss the elements of entertainment and window dressing. How to create the sizzle that sells the steak. I also share the story of when I owned a haunted house.

Are mastermind groups worth the cost and hassle? With some of the high end mastermind groups requiring an investment of over $100k annually, are they really worth it? Justin and Kevin breakdown the cost, the experience, and what is really worth the time and effort.

How your environment impacts your thinking. Justin and Kevin discuss how your physical world impacts your ability to be creative, productive, and successful. 

Are in-person meetings worth the hassle? How does a remote vs an in person meeting affect your sales process? We discuss the pros and cons of having a sales office.

The silent killer of small business... mental health. Justin & Kevin dig in to discuss the often buried enemy of small business, the brain! It ain't easy and that's ok.

Justin & Kevin discuss why less is often more and the line between diversification and distraction. We also discuss the recent company split of Profit 911 and why we moved away from offering digital marketing services in favor of direct mail only.